A Look Back at Local Adverts – 1948

In this Handling book we show a selection of advertisements from 1948. Originally appearing in a Town Guidebook for the Tynemouth and North Shields area, they are typical of a seemingly simpler, more sedate age.

Without the technology to reproduce multi colour images cheaply, the messages were put forward, often in the simplest terms; some made use of drawings, others, photographs.

All were intended to catch the eye, inform and entice the reader. We hope that they invoke thought, entertain and awaken your memories…

The selection of images below are all of portrait orientation. Adverts from the same collection in landscape orientation are displayed in part 1.